Relay

Relay had a genuinely sharp product — it pulled signal out of Intercom, Gong, Slack, and survey data most teams never connect. The problem was translating 'customer intelligence platform' into a story that felt urgent instead of abstract.

The positioning centered on a simple idea: customers are already telling you what to build, it's just scattered across five tools. Relay's job is to turn that noise into one ranked list — the roadmap argument ends with numbers, not opinions.

I designed and built the marketing site end to end — dark, high-contrast, and unapologetically product-forward, with the actual signal-detection UI doing the selling instead of stock illustrations.