Platewise

Platewise does something that sounds almost too easy: snap a photo of your plate and it identifies each food, estimates the portions, and counts the calories and macros. The site had to make that feel believable in a few seconds.

So the product does the explaining. The hero is a live-looking phone screen that labels each item on a real plate — avocado, salmon, rice, greens — with its calories, next to a running daily total. Visitors see the result before they read a feature list.

I designed and built the site end to end: a bright, food-friendly palette with a fresh green accent, clear pricing and reviews sections, and a sign-up flow that starts from a single email field.